Advisory Team


Ed Hoffman


Rebecca Hoffman


Mark Strawn

Product Executive

Former Director of Program management at Fitbit. Accountable for hiring team and program execution: managing collaboration, development, reviews, finished product.


Ken Weixel

Managing Director, Procopio Bus Advisors Former Deloitte Managing Partner
Sr. Advisor

Bob Babbitt

Bob is an inductee to both the USA Triathlon Hall of Fame and Ironman Hall of Fame after making many impactful contributions to the sport and the industry. He is the co- founder of Competitor Magazine, the co-founder of The Challenged Athletes Foundation, the founder of the Muddy Buddy Ride and Run Series, the author of ‘30 Years of the Ironman World Championship, and the host of Breakfast with Bob on YouTube.

IP Counsel

Noel Gillespie

Procopio Partner
Sr. Advisor

Alistair Brownlee

Alistair Brownlee, MBE, an icon in endurance sports, is a double Olympic Triathlon Gold Medalist, four-time World Champion, and four-time European Triathlon Champion. As a Senior Advisor, he brings his unparalleled expertise to enhance our platform's market presence and product innovation. Alistair's deep understanding of the athlete's journey and the sports industry will be invaluable in guiding Perceev's strategic direction.

Corporate Counsel

Paul Johnson

Procopio Partner